Fundamentals of Marketing Assignment Example | Topics and Well Written Essays - 2500 words

Fundamentals of Marketing - Assignment Example enjoys significant brand reputation, it is important to engage in road shows to enhance popularity of products especially to promote its numerous innovations (Solomon et al. 2011). 5.0 Conclusion 11 This paper critiques the marketing strategy of Apple Company in Australia. It is a US multinational company dealing in a wide range of technology products and services such as computers, mobile phones, software, computer peripherals, media auxiliaries, and networking services among other electronics. The company has accomplished rapid growth in the consumer electronics market as part of its brand extension strategy. It presents an industry overview, environmental analysis and the marketing strategy of Apple, which also includes how the 4-Ps of marketing mix is applied. The paper highlights some recommendations on the appropriate measures to be undertaken to improve the company’s marketing performance in the next 1-3 years. Marketing is a significant process that helps businesses to effectively interact with customers for the purpose of understanding their needs and creating the desired value. An organization that satisfies the needs of its customers is able to maintain profitability and long term sustainability. It is important that the operating environment is understood to enhance development of a successful marketing strategy. A company needs to select the right marketing mix that gives it a competitive advantage over competitors. Environmental analysis is important as it presents an overview of the micro and macro-environmental factors that influence a company’s competitiveness in the market. The marketing strategies applied by different companies are focused on maintaining a competitive advantage in the market. Effective segmentation, targeting and positioning enhance the overall success. The 4-Ps in marketing mix represents Product, Price, Place and Promotion, which are essential in satis fying consumer needs and enhancing profitability (Kim & Meyers-Levy,

Research in psychology-week3 Essay Example | Topics and Well Written Essays - 1000 words

Research in psychology-week3 - Essay Example Furthermore it uses meta- analysis to compare this rate of relapse of offences in juveniles to those of adults and the findings indicate that it was relatively lower but not significantly different. This quantitative research analyses the issue at hand using an appropriate research framework because the situation requires the division of clearly defined variables. The undertaking is most appropriate as it is conducted by the use of meta-analysis. Using this approach the researchers gets the opportunity to critically evaluate and statistically combine results of comparable studies to the one he is currently conducting hence acquiring a comprehensive findings. This in regard to the current study would be to analyze the characteristics of the juvenile justice and compare the probability of repeat offences with that of the instruments of adult risk assessment. The findings indicate the presence of strong similarities between the two. Susan J. Smiths ‘Crime and the structure of soci al relations’ analyses the geography of crime. Looking at the element of victimization in an ethically mixed inner city the findings of the study suggest that the distribution of crime reflects the lifestyle and the activity patterns of a community. Using aspects of an exploratory research and observation the researcher addresses abstract concerns about the problems of law and order by highlighting certain characteristics of a specific residential environment and the effect of crime in terms of social anxieties it faces. The approach taken by the research is deemed most appropriate considering the achieving of an understanding of a complex phenomenon. Furthermore it investigates the relationships and patterns in the context in which the activity happens. This can be seen in the way the findings indicate that the more an environment is prone to violence in terms of trends of lifestyle the more the crime feeds into the structure of a society and social relations. References Cra ig S. Schwalbe. Risk Assessment for Juvenile Justice: A Meta-Analysis. Law and Human Behavior, 31, 449 - 464. Susan J. Smith. Crime and the Structure of Social Relations. Transactions of the Institute of British Geographers, 9,